Ecommerce design is a critical aspect of the success of your online business. It improves user experience, represents your brand and helps with your search engine optimization. But it’s also easy to make errors that can affect your sales. From unresponsive platforms to missing calls-to-action, these ecommerce design mistakes can lead to conversion optimization problems.
Beware of these ecommerce design mistakes to boost sales and give customers a great shopping experience online.
Too too much information:
Many designers who lack proper understanding of ecommerce design try to include too many elements on their site. This results in a cluttered appearance that can confuse customers. Too much information can also prevent shoppers from making an informed decision about their purchase.
Poor image quality:
High-quality images of products are crucial to converting customers to buy online. This is especially true for ecommerce sites which sell clothing and accessories. It is essential to provide multiple images and photos for each product so that customers can view the features and information. Make sure that the images are clear and show the product from every angle.
Insufficiently describing products
The primary reason for a buyer visiting an eCommerce website is to learn more about the products they’re considering buying. This is why it’s crucial that your product descriptions are simple to understand and aren’t filled with technical terms.
Too many clicks
Customers who visit online have little patience when it comes to slow-loading web pages. A long loading time can discourage customers and lead them to leave your website. To avoid this, use responsive e-commerce designs that adapt to mobile devices and allow shoppers to sign in using their Google or social media accounts.